Using Colour in Web Design

Choice of colour is very important in web design and will strongly effect how your website comes across, including everything from how professional it looks to the kind of personality the visitors project onto your company.

Please note that this is a shorter version of the full article on colour in web design, which you can read here.

Human beings are designed to have strong emotional responses to colour, this helps us identify things that are safe and dangerous, as well as a range of other more subtle aspects. The problem is that different colours have different representations and associations in different countries, for example white means pure in the West, but death in China. See a list of common colours and associations here.
If you use too many colours, then the website will come across as busy and tiring to look at, so it's a good idea to stick to a small range of colours that match your brand and the impression you want to give.

Contrast is an important factor. If contrast is too strong than it will give a garish impression, however, if contrast is not strong enough then it will make it difficult to read and will affect accessibility.

Colour can also be used very effectively in calls to action. You can make buttons leap out from the page and draw the eye, encouraging clicking and further desired behaviour from your visitor.

You can read loads more articles about good and bad web design in our web design and SEO resource bank.

Or, if you're looking for web design in and around Leeds, find out more about our web design services.


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