There have been some fun experiments carried out into working memory, or, how much information a person is able to temporarily store in their short term memory and how that affects their decision making capabilities.

My favorite involves asking the subject to remember either a single digit number or a seven digit number, then ‘by chance’ offering them a piece of chocolate cake or a fruit salad. Those who had been given a single digit number more often chose the fruit salad, while those with the longer number to remember chose the chocolate cake. The theory is that the ones carrying a ‘lighter cognitive load’ had more brain power left to resist the lure of the cake.

(Source: http://www.gsb.stanford.edu/news/bmag/sbsm0802/feature-babashiv.html)

This is important for your web design, because you want to ensure your visitors are processing what you want them to – i.e. your USPs (unique selling points) and special offers.

If your website is too deviant from the prototype, lackscognitive fluency or is too visually complex, then the poor user will be exhausted before they’ve even noticed you’ve got 40% off everything.

Having expended all that brainpower just looking at your website, they will feel disengaged and tired and will switch over to somewhere else that makes them feel more relaxed and at home – i.e. your competitor’s site.

However, if they’re arrived at your site and it instantly looks familiar, feels straightforward and doesn’t distract, then they can immediately get on with what they came there for in the first place – i.e. buying your products and services.

Check out these articles for more detail on why simple website are better:

• Why Simple Websites are Better  #1 - Playing to Prototypes
• Why Simple Websites are Better  #2 - Cognitive Fluency
•             Why Simple Websites are Better  #3 - Visual Processing of Complexity
   

Click here to read about tips on choosing a web designer and how to write copy for your website homepage.

Most people instinctively know that a ‘busy’ or ‘fussy’ website is no good, and that a ‘clean’ or ‘simple’ design is better.

One of the scientific reasons behind this intuition is that visually complex images take more brainpower to process than visually simple ones, which directly translates in them taking more effort.

Nature always leans towards the conservation of energy, so brains sub-consciously ‘dislike’ having to expend more effort.

When your eye and brain process an image, they analyse a variety of things, including colour, light levels, shape, size and distance. The more variables there are in each of these aspects the more brainpower will be required.

The problem with using all this brainpower to process the ‘image’ that is the landing page of your website, is that you would really prefer your users to be thinking about your products, services and unique selling points (USPs).

If their brain is distracted making sense of three different columns, each with multi-coloured adverts, several fonts in lots of colours and a plethora of pictures, they’re not going to have any energy left to think about whether they want to buy something from you or not.

If you want to learn about good web design and bad web design, then have a look at our resource bank.

We’ve always believed that simple website are better, but now there is a host of evidence to back –up the intuition. Over this and the next few posts, we’re going to explore: mental prototypes, cognitive fluency, visual processing and working memory – and how all those things affect your web design.

So, what are mental prototypes when they’re at home?

A prototype is a basic mental image your mind holds to represent a particular type of thing.

For example, most people when asked to visualise a bird will have an image of a robin in their brain. The more a bird differentiates from this ‘prototype’, the less ‘birdy’ we consider it to be – for example penguins and ostriches are not considered as birdy as sparrows.

The same goes for fruit (apples), furniture (chairs) and websites.

Using mental prototypes helps us make sense of the world in a practical, efficient manner, so we don’t have to fully analyse everything we come into contact with each time. Otherwise, we would constantly be paralysed with trying to process everything we saw.

The reason this is important for web designers to know is that as result of prototypes, your brain likes things it is comfortable with, and will subconsciously reject things that deviate from the norm.

So most people will have a vague visual image in mind when it comes to a website for a plumber or a trendy shoe store, built up from all of those they have seen previously, and they will ‘want’ such websites to match these visual images.

Some designers and business people think it’s a good idea to be innovative and ‘stand out from the crowd’. This is certainly true in principle, but not if it’s just for the sake of being different. Because if your website is too different from what people expect, then they will find it strange and unsettling. This is unlikely to result in sales and enquiries for you…

So if your website has users hunting around for the navigation or looks like something out of the future, they won’t be sitting there admiring your innovation and cutting edge styling, they will be wondering why the website is so ‘wrong’.

So, by all means, be original and make an impact, but make sure you know what the prototypes for your area are, and that you’re using them to your advantage.

For more analysis, we recommend this excellent article, which was the inspiration for this series of posts: http://conversionxl.com/why-simple-websites-are-scientifically-better

If you found this article helpful and want to learn about good web design and bad web design, then have a look at our resource bank.

We were delighted when Changing Pathways was recommended to us by a good friend, to set up a website for his mediation business.

Colin of Changing Pathways had a DIY website that was no longer meeting his needs, and he wanted something that would perform a bit better, and ensure he and his associates gave a strong impression online and got in front of the right clients.

Colin offers a range of mediation services, including one-on-one, group, conflict coaching and mediation training. From chatting over coffee, we concluded that many companies and individuals don’t find it easy to quantify the costs of conflict and therefore don’t realise the full negative impact that disagreements and distress are having.

Therefore, we decided to create a ‘cost of conflict calculator’, a simple online tool that HR managers and other related professionals could use to enter in the details of the conflict and get an estimated cost. This could be used simply to raise awareness of how such conflicts should not be ignored, and could also be used by managers to justify the budget required to mediate the conflict successfully.

As well as the totally unique ‘cost of conflict calculator’ the web design needed to be calm, professional and give a sense of authority and knowledge without being overbearing. We helped design the logo and company literature and used a simple colour scheme with splashes of colour and bespoke illustrations to visually demonstrate the text content on the site itself.

We also included a resource bank, which Colin can regularly add to in order to build trust and reputation though the website.

Visit the site...

There's a lot of talk these days about responsive web design, and whether to have a dynamic or static page width is one of the most basic ways a website can respond to a user's browser.

In case you're not sure what these terms mean, a static, or fixed, page width is one which is set to a definite number of pixels (or centimetres), and doesn't change, regardless of whether it's being viewed on a small monitor or a large one. A dynamic (or as I like to call them - stretchy) page width is one that stretches to fit the available space.

Advantages of a fixed page width

The main advanatge of a fixed page width is that you have more control over the layout of the page, and can be sure how it will look across different browser and resolutions. It means that you don't end up with unexpected dead whitespace and you can be sure which elements will line up with each other.

Disadvantages of fixed page width

The biggest problem is choosing the optimum width. This is about balancing the needs of users with small screens with those who have huge monitors. If you choose a width that is too big, then users on smaller screens will only be able to view some of the site and will have to use the extremely annoying horizontal scroll in order to see the sides. However, if you choose a width that is too narrow, then users on big screens will have large areas of empty space on either side, and the website will look silly perched in the middle.

Advantages of dynamic or stretchy width

By keeping your width dynamic each user will have most of the available space used up, without losing anything off the edges.

Disadvantages of dynamic or stretchy width

If the width is constantly changing, then it means that the page elements will be moving around and you have little control over the balance of the page and how the elements relate to each other. Also, if the main text is in a stretchy area, then it may end up being very wide - which is known to be more difficult to read than columns. It is possible to do lots of clever things to ensure different parts of the page stretch in proportion to each other - but this is a lot more effort.

If you're looking for web design in Leeds, or want to learn more about good and bad web design, visit our website.

Choice of colour is very important in web design and will strongly effect how your website comes across, including everything from how professional it looks to the kind of personality the visitors project onto your company.

Please note that this is a shorter version of the full article on colour in web design, which you can read here.

Human beings are designed to have strong emotional responses to colour, this helps us identify things that are safe and dangerous, as well as a range of other more subtle aspects. The problem is that different colours have different representations and associations in different countries, for example white means pure in the West, but death in China. See a list of common colours and associations here.
If you use too many colours, then the website will come across as busy and tiring to look at, so it's a good idea to stick to a small range of colours that match your brand and the impression you want to give.

Contrast is an important factor. If contrast is too strong than it will give a garish impression, however, if contrast is not strong enough then it will make it difficult to read and will affect accessibility.

Colour can also be used very effectively in calls to action. You can make buttons leap out from the page and draw the eye, encouraging clicking and further desired behaviour from your visitor.

You can read loads more articles about good and bad web design in our web design and SEO resource bank.

Or, if you're looking for web design in and around Leeds, find out more about our web design services.

Tips of Using Twitter for Business

Twitter has been around for a while now and has established itself as a major part of the lives of citizens the developed world, in everything from communicating with each other to disseminating news to promoting products and services.

But there are still plenty of sole traders and small businesses who are unsure of how to use Twitter for their business, or even if they should be on it at all. In this article, we'll try to explore some of the issues, and give some hints and tips about how Twitter can become an asset for your business.

Decide if you can afford it

Some people say Twitter is free, so it’s a no brainer to use it. However, it’s only free if your time is worthless, and anybody in business should know that that’s not the case. So decide whether you have the resources available to dedicate some time to your Twitter profile, because if you don’t, a bad or outdated profile could do more harm than good.

Brand your Twitter feed

You can take advantage of the customisation options on Twitter to brand the page and add your logo. This will solidify your brand impression with visitors.

Keep a professional tone

For individuals using Twitter for fun, they can put whatever they like about what they ate, or the most mundane thoughts that occur to them. As a business you need to be a bit more discerning. This means making sure any tweets you put don’t undermine the professionalism of your business – for example, no bitching, swearing or commenting on how ditzy you are.

Offer useful information in your tweets

If you can offer useful information in your tweets, that gives people a reason to follow you and keep following you, and possible even recommend you to their followers. Useful information could be tips, or links to interesting articles, instructions or other resources.

Don't spam

Spamming is bad, whatever form it takes. Sure, you want to promote your business and let people know if the benefits of working with you, but if you’re flooding their feeds with promotions they’re likely to be turned off and unfollow. Keep promotional, advertising tweets to a limited number and make sure far more of your tweets are giving to the community, rather than expecting to be given something.

Use a scheduling service

Constant interruptions from email, colleagues and the phone are a huge obstacle to productivity (turning off Outlook auto-receive and only checking your email once a day is probably the most effective single change you can make to your working day), and Twitter just adds to the fray. However, you can use scheduling services such as Tweetdeck to set up a bunch of tweets in advance, and then get on with other work. 

If you found this article useful, you may want to check out the Sentiva resource bank, for advice on web design, SEO, domain names and common scams.

Or, for web design, app development and software development in Leeds, visit our main website.

We are proud to present our latest website, for CBT counselling therapist Dr Joe Armstrong.

The site has been designed to be simple and easy on the eye, containing lots of great content about cognitive behavioural therapy and traditional counselling, and shows off Dr Armstrong's great experience, qualifications and skills.

It has been an absolute pleasure working with Dr Armstrong, and now that the website is live, we will continue to work towards helping it climb the rankings and build a trusted reputation with clients in the area.

We built the site for Dr Armstrong (who is based in Dundee, Scotland) from our Leeds based central office, where we do web design, software and database development and mobile apps and websites.

Check out the CBT counselling Scotland website here.

Or visit our leeds web design website to find out more about us and our services.

Many sole traders consider creating their own DIY website as a way to save money, avoiding the potentially high fees of a professional web designer.

However, in the majority of cases, trying to build a website when you don't have the experience, can end up doing more damage than good.

To put it simply, I am a professional web designer, and I can ssure you that if I decided to try to save save money by doing my own plumbing or electrics (those professionals are very expensive, after all), or even cutting my own hair (God forbid!), I would end up with a flooded house, electrocuted and wearing a hat.

If the website is only for a hobby, then it's not a big deal if it puts people off, but if the website is intended as a business marketing tool, then having something bothced could be a very expeneive mistake resulting in countless lost business.

DIY websites are usually not as easy to put together as the programme promises, they won't get to the top of Google, and when people do find them, they'll be put off by the unprofessional appearance.

On the other hand, a professionally designed website can get in front of the right people at the right time, can impress people into giving a call and can build trust with the local customer base, giving an edge above the competitors and paying for itself, before greatly contributing to the bottom line.

So if you think getting a professional website might be expensive, consider how much it could cost you to not get one.

You can read more about web design, and the full length article on this subject in our web design resource bank.

Sentiva are a leeds web design company. We also make web apps and mobile apps, for both iPhone and Android. We offer very competitive web design packages for sole traders and small businesses.

So, you've got your nice, brand new, shiny website - it's launched and you're waiting on the edge of your seat for it to appear in Google's results... and there it is! Time for celebration!

But hang on, something looks a little... different. For a minute you can't put your finger on it, and then you realise, all the other results are displaying their URL (aka domain name or web address) with 'www' at the beginning, and yours isn't. It makes yours look kind of - stunted.

So, what's going on?

Well, if you've been configuring your website in IIS on the server, then you'll know that you set up a www and a root domain. If you didn't, then go ahead and do that now, and if you didn't configure your IIS, then you'll need to check with whoever did.

This is good practice, because if you don't define it both with and without www, then is anybody tries to go to your website without the 'www', then they will get a flat fail, which is a jolly bad show.

The problem is that when you set both of them up, for some reason best known to themselves, Google treats them as two completely separate URLs.

Luckily, Google offers you the option to sort this out by merging the two and deciding which one you'd prefer to display. You do this by setting your preferred domain. Simply go into Webmaster Tools, Configuration - set preferred domain. It gives you three options:

• Don't set a preferred domain
• Display URLs as www.mydomain.com
• Display URLs as mydomain.com

 

Unfortunately, as is often the case, things are not always so straightforward. When you try to choose one (display URLs as www.mydomain.com, if you're sensible) Google gives you an error that says:

'Part of the process of setting a preferred domain is to verify that you own http:/mydomain.com/. Please verify http://mydomain.com/.'

Great - but how do you verify that you own it?

Luckily, it's not that hard (once you know what you're doing - natch).

Simply go back into your Webmaster Tools overview and 'Add a site' with the domain without 'www' (or with, if you initially added without).

It will take you to the verification page. If you're left the original verification details in place, then all you need to do is click 'Verify' and hey presto, it will be verified. If you've removed the code, you'll need to go in and add it again.

Once this is done, you can go back to the configuration settings, select your option, and finally, Google will be happy, and will start displaying your URL correctly.

Comments and improvements on this post are welcome!

Choosing a web designer is hard. You want to get someone professional and skilled enough to build you a good quality site, but you want to pay as little as reasonably possible. But how can you tell if you're paying peanuts for monkeys or if you're getting ripped off?

Well, experienced web designers are unlikely to just say 'Yes, I can make you a website' without finding out a bit more about the project, the objectives and the client's expectations.

Below is an example list of questions a good web designer will be asking very early in the process - probably in the first conversation, or certainly at consultation. The answers to these questions will help a web designer get a good grip on the project and get an idea of timescales and development effort involved.

If they haven't asked any of these questions, it's possible that either they don't know what they're getting themselves into (and therefore may not be able to meet demands) or are picking a number out of the air, instead of honestly estimating the amount of work involved.

Critical

 

1. Can you describe your business in a few sentences?

2. Do you want mostly an information site, or do you want extra functionality, e.g.

· Ecommerce

· Social media integration

· Private login areas

3. Do you currently have a logo / branding?

4. Who will be responsible for the website’s content? Text and Images?

5. Do you have any websites you’ve seen that you particularly like?

6. Where are you based?

7. Do you have a specific budget and deadline?

Additional 

 

1. What’s your USP (what sets you apart from you competitors)?

2. Can you name a few of your competitors?

3. Can you describe your target customers?

4. What search phrases would you like to be found for?

8. How did you hear about us?

For more advice and tips on choosing a web designer, check out our resource bank.

If I’m amazed at how often I see the W3C html or CSS validation button on a website, I’m gobsmacked at how many times I click it and the validation fails.

These widgets check the quality of your code against the W3C (the World Wide Web Consortium - the closest thing to an official industry body) standards and tell you whether you’re following all the rules perfectly or not. If you’re not, it indicates how many broken rules there are and where they are, so that you can correct them if you wish.

There are several issues professional web designers have with putting this code on the website.

Who cares?

The first one is the same as the hit counter – it’s self-indulgent. No visitor gives two hoots whether the website is standards compliant or not. They’re only interested in their experience, and whether the website is easy to use and helps them achieve their goals, or not. 

Plus, normal mortals don’t have the first idea what that button is about or what it means. So the only people who are interested in having such a thing displayed on the site are: the person who designed it and possibly the person who owns it. And if you’re prioritising these people above your audience, you’re losing your noodle.

What does it prove?

The second issue is that ‘standards compliant’ does not equal ‘excellent website’.

Meeting the W3C standards is basically a box checking issue, and as anyone who’s used any document spellchecker knows, dogmatically following algorithmic rules is still nowhere near the level of the complexity of the human experience. Spellcheckers are excellent now, but if you blindly followed their rules, you could still end up with a garbled mess.

The same goes for standards compliance. It might help some web designers to keep their code tidy and cross-browser compatible, but it won’t stop them building a terrible websites with, for example, a confusing structure, busy pages, jarring colours or misleading navigation.

And by the same token, some of the best websites out there will NOT be standards compliant. You may wonder how this could be the case, but the reason why is quite simple.

The Internet is Alive

The Internet, computing and coding are modern technologies which are constantly moving, constantly updating and always changing, improving. Organisations that have to set industry standards are slow, plodding things. 

With its priority on only approving technologies that are completely robust, reliable and work in pretty much every context, W3C standards compliance is about five years behind the cutting edge.

That means that if you stick to the standards, you greatly reduce the options that are available to you.

Now, if your website is a community service website for the hard of hearing, for example, you probably will want to make sure your website is as solid and accessible as possible, and those with ancient computers aren’t going to have trouble. Plus, you’re providing a service, so you don’t need to convince anyone to visit your website.

However, if you’re running a high-fashion online clothing store, sticking to the standards will frustrate your target visitors and give the impression the company is ponderous and old fashioned, because the website can’t do any of the little flourishes and quick responses to make their experience sexy – because the technologies that do those things are too new to have been approved yet.

Crossing the line

And to finish with the ‘failing’ point – next time you see one of those buttons, try clicking on it. About 95% of the time, it come up with a big red warning that says ‘ERRORS!’, often with many of them being ‘fatal’. The absurdity of including this button when the site doesn’t even pass is beyond words.

This really is like asking how long is a piece of string - it hugely depends on what sort of web design  you're looking for. But I'll try to give a few guidelines, explaining the process, to help give a rough idea.

Technically, you could make a website in a few hours, if it was a simple html page (or possibly two or three), you didn't care too much how it looked and weren't worried about fancy graphics. However, it would take at least 24 hours to sort out the domain name and configuration, so unless this is already set up, a day or two is your absolute minimum.

However, this process only works if there is one person responsible for building and approving the site.

Once you bring a client into the picture, everything changes, because you have to go through a feedback and approval process. Assuming the website is built directly as above, that the client gives feedback immediately and doesn't want too many changes, you're looking at about a week minimum, or up to four weeks of back and forth if the initial design is too far from the vision and the communication process is inefficient.

However, for more complicated design, fiddling around with the code in order to make interface changes is inefficient, and means you end up with ugly code at the end that's been hacked about. It's better to get the design signed off before the coding is started. This means that a client approves a concept first, again, this could take as little as a week if the design is spot on and the client is prompot in feedback. Or it could take weeks, or even months, if either party is a bad communicator or dawdles with updates. Once that's done the coding should be much swifter and the only thing left to do is adding in the content - which can be quick if it's all ready and in good shape, or delay things greatly if it's not.

We've found a comfortable time frame for website design for a fairly standard small business website without any fancy back end, from initiation to launch is about six to eight weeks, and breaks down like this:

Concept web design and approval - two weeks
Development build - one week
Content insertion and fine tuning - two to three weeks (assuming it's ready and in good shape)
Final sign off and launch - one week.

Obviously if extra services are needed, such as database development or logo design, that's going to take longer.

Find out more about our Leeds web design services.

Search Engine Optimization is the technique of getting a website as high as possible in the Google and Bing rankings (among others), for terms that are most likely to bring the most useful visitor. Read our complete guide to search engine optimisation here.

What's the SEO secret?

Many dodgy SEO 'companies' claim to know secrets ways to get good rankings, but not even Google can guarantee specific placements, so that should be a clear sign that they're talking nonsense. Wild claims that seem to good to be true: are - and should be filed in the same place as any other spam or con artists.

There are no magic secrets to success - just like anything else it's a balance of skill, experience, understanding of the concepts, keeping up to date with new developments - but mostly just a lot of hard work.

How to improve your website's Google rankings

These are the things you need to do to get your website to the top of Google:

• Ensure your site structure is logical and straightforward
• Focus on highly efficient keywords
• Provide lots of good quality content
• Use a high quality fast server to host your website
• Get lots of other trustworthy sites to link to your website
• Have a keyword rich domain name
• Make sure the content on your site is correctly tagged

If you do all these things better than your competitors, then you'll get to the top for the searches you want. But if your competitors are working harder than you in the areas above, they are likely to be ahead.

Read the full article on SEO here.

Below is a summary of the five most important elements of great web design.
For the full article about great web design, click here.

1.     Simplicity

Simplicity is at the core of everything from visuals to usability to code.
It’s much harder to create a beautiful simple design, or write elegant simple code, than it is to cobble together a complicated mess.

2.     Beauty

Whather it's fair or not, looks count for a lot. A well designed, calm, elegant site will make people feel at ease, and as if they can trust the owner of the website. A badly balanced, fussy, clearly homemade website will give the impression that the company is unprofessional.

3.     Usability

It takes a great deal of thought to pre-empt how visitors will use a website, but doing so and making sure they feel comfortable and dopn't get lost, will make the difference between a call and a back button click.

4.     Clear objectives

Objectives need to be defined early on, and the appropriate strategy and tactics applied. Are the calls to action in the right place, has enough been invested in SEO? How many customers does the website need to find for the business?

5.     Search Engine Optimised

You can have the most beautiful, usable web design in the world, but if it’s not indexed by the search engines, it’s not going to do you one jot of good. Search engine optimisation is not an area that can be summed up quickly and includes multiple on-page and off-page elements. Read our intro to SEO here.

Read the full article about 5 elements of great web design here.

August is always a quiet month, so we've taken the opportunity to refresh our own website. It's had a complete (late) spring clean, with content updated, over ten new pages added, and our resource bank expanded.

To better reflect our evolving business, there are now separate sections on web design, web development, SEO, software development and web apps. Each of these sections gives information on the kinds of services we offer, as well as general information on what these things mean to modern business.

We've reinstated out Frequently Asked Questions section, with answers to all the most common answers we get asked on the phone, from how much does a website cost, to what is hosting and what is a domain name.

Our resource bank of articles now has 28 articles, covering general web and internet related topics, as well as SEO, domain names and internet and email scams.

We've also added over five case studies of our software development and web development projects over the past few years, where we've worked with everyone from British Gymnastics to Emerson Climate Technologies.

Finally, we've included lots of lovely shiny new pictures of our apps and software interfaces!

A website can cost anything from nothing, to millions of pounds. So how do you know how much is the 'right' amount to be spending on your business website? 

Note - this is s summarised version of the full web design cost article.

Free Websites

Getting your relative or mate’s mate to design the website for free may seem a good idea, but in the majority of cases the good intention turns into a chore – with you feeling guilty for asking for anything and them resenting the time it’s taking, and putting it off for weeks, even months.
And unless they’re a professional, you’ve still got the problem of having an amateur job.
So, you may decide to bite the bullet and pay a web designer…

Cheap Websites (a few hundred pounds)

A brochure website from a professional web company can contain images of your products, services and work you've done and testimonials from previous clients. It shows that you're serious about what you do and solid enough to have invested in a professional website.

Professional Small Business Websites (£500 - £1000)

A professional website built by a decent company will have a nice amount of content (around eight to twelve pages), giving a good overview of your business, building trust and encouraging visitors to get in touch. It will also be optimised for Google to ensure it gets in front of the right people.

Enterprise Level Website (£1,000 - £10,000)

The website could become a central part of the business itself, adding value, and adding to your bottom line. It could include online services such as: ecommerce, online quotes, members only areas, surveys, technical calculators
 

Big Fish Website (£10,000 - £150,000+)

If you have an established brand and a strong online focus, the sky’s the limit with what your website can do. An ecommerce store for a department store could have thousands of pages, multiple relational search facilities and serve millions of users per day, or an online banking facility could run into the millions and will require a team of people to maintain the content and code.

Read about how much different websites cost - using a tortured transport analogy on our main web design site.

Think you can get away with a few little white lies on your website?

 

Think again.

From 1st of March 2011 the Advertising Standards Agency (ASA) will have its beady eye on all business website content - no matter how large or small.

It's normal for lumbering Government legislation to lag behind the speedy progress of technology, but now this area is no longer a free for all.

In the past business owners could pretty much say what they liked on their websites, and nobody could take any action to dispute it. But now consumers will be able to lodge a complaint with ASA if they feel a website contains indecent, misleading or false content. If the website owner fails to suitably amend the content they can be liable for fines.

If you've always been honest on your website anyway, there's nothing to worry about - and like us, you'll welcome the new tightening up.

However, for those indulging in false claims, it's time to start toeing the line.

Full details can be found here:
http://www.cap.org.uk/Media-Centre/2011/UK-ad-industry-extends-its-commitment-to-responsible-advertising.aspx

For more advice on website related matters, click here to view our web design guide.

Sentiva is a Leeds based web design company making websites, mobile apps, SEO leaps and awesome databases.