Questions your web designer should be asking you

Choosing a web designer is hard. You want to get someone professional and skilled enough to build you a good quality site, but you want to pay as little as reasonably possible. But how can you tell if you're paying peanuts for monkeys or if you're getting ripped off?

Well, experienced web designers are unlikely to just say 'Yes, I can make you a website' without finding out a bit more about the project, the objectives and the client's expectations.

Below is an example list of questions a good web designer will be asking very early in the process - probably in the first conversation, or certainly at consultation. The answers to these questions will help a web designer get a good grip on the project and get an idea of timescales and development effort involved.

If they haven't asked any of these questions, it's possible that either they don't know what they're getting themselves into (and therefore may not be able to meet demands) or are picking a number out of the air, instead of honestly estimating the amount of work involved.



1. Can you describe your business in a few sentences?

2. Do you want mostly an information site, or do you want extra functionality, e.g.

· Ecommerce

· Social media integration

· Private login areas

3. Do you currently have a logo / branding?

4. Who will be responsible for the website’s content? Text and Images?

5. Do you have any websites you’ve seen that you particularly like?

6. Where are you based?

7. Do you have a specific budget and deadline?



1. What’s your USP (what sets you apart from you competitors)?

2. Can you name a few of your competitors?

3. Can you describe your target customers?

4. What search phrases would you like to be found for?

8. How did you hear about us?

For more advice and tips on choosing a web designer, check out our resource bank.


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