I've been making websites for a while now, and over the years I've accessed lots of useful resources from other, more experienced web designers at the time.
So I thought I'd give something back and provide a list of useful questions that I usually go through at a web design consultation. This is not a be all and end all, or an exhaustive list, and I usually adjust the questions depending on the client and the sort of project.
However, you should find these a fairly comprehensive starting point.
They are useful for web designers who are just starting out, or maybe who have been going a few years, or possibly even as a refresher or to add something to a very experienced web designer's skills.
They can also be useful for customers who are looking to commission a website, to help them work out what they want and to ensure that the person they're hiring is asking the right questions.
Without further ado, here is the list, split into sections:
Basic info:
- Name of organisation
- Type of business
- Name of contact
- Email address
- Phone Number
- Address
- Contact Role
- Company / Charity no.
Objectives:
- What do you hope to achieve from this website?
- No. of leads
- Value of leads
- Other objectives
The Business
- Main products and services
- Startup / partially established / well established – size?
- Currently busy or quiet?
- Seeking to increase turnover?
- Fewer high value leads or more low value leads
- What is the average / potential value of a single enquiry?
- What is your unique selling point?
- Describe the customer profile
- What else are you doing to generate leads?
- Who are your main competitors?
- Give addresses or three websites which you like
The website and branding
- Do you have existing branding you would like incorporated? (colour schemes, fonts, logos)
- If no, is the client interested in branding / printing services?
- List the pages you have in mind
- What extra features and functionality would be appropriate?
SEO
- How high priority is SEO?
- Domain name (desired or status)
- Choose ten keywords as a starting point
- What useful free information could you provide online?
- What locations does the business serve?
Summary
- Do you have a specific deadline?
- Do you have a specific budget?
- How did you hear about our company?
- Do you have any questions or further comments?
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