Website for Mediation Expert in Oxford
We were delighted when Changing Pathways was recommended to
us by a good friend, to set up a website for his mediation business.
Colin of Changing Pathways had a DIY website that was no
longer meeting his needs, and he wanted something that would perform a bit
better, and ensure he and his associates gave a strong impression online and
got in front of the right clients.
Colin offers a range of mediation services, including
one-on-one, group, conflict coaching and mediation training. From chatting over
coffee, we concluded that many companies and individuals don’t find it easy to
quantify the costs of conflict and therefore don’t realise the full negative
impact that disagreements and distress are having.
Therefore, we decided to create a ‘cost of conflict
calculator’, a simple online tool that HR managers and other related
professionals could use to enter in the details of the conflict and get an
estimated cost. This could be used simply to raise awareness of how such
conflicts should not be ignored, and could also be used by managers to justify
the budget required to mediate the conflict successfully.
As well as the totally unique ‘cost of conflict calculator’ the
web design needed to be calm, professional and give a sense of authority and
knowledge without being overbearing. We helped design the logo and company
literature and used a simple colour scheme with splashes of colour and bespoke
illustrations to visually demonstrate the text content on the site itself.
We also included a resource bank, which Colin can regularly
add to in order to build trust and reputation though the website.
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