These widgets check the quality of your code against the W3C
(the World Wide Web Consortium - the closest thing to an official industry
body) standards and tell you whether you’re following all the rules perfectly
or not. If you’re not, it indicates how many broken rules there are and where
they are, so that you can correct them if you wish.
There are several issues professional web designers have
with putting this code on the website.
Who cares?
The first one is the same as the hit counter – it’s
self-indulgent. No visitor gives two hoots whether the website is standards
compliant or not. They’re only interested in their experience, and whether the
website is easy to use and helps them achieve their goals, or not.
Plus, normal mortals don’t have the first idea what that
button is about or what it means. So the only people who are interested in
having such a thing displayed on the site are: the person who designed it and
possibly the person who owns it. And if you’re prioritising these people above
your audience, you’re losing your noodle.
What does it prove?
The second issue is that ‘standards compliant’ does not
equal ‘excellent website’.
Meeting the W3C standards is basically a box checking issue,
and as anyone who’s used any document spellchecker knows, dogmatically
following algorithmic rules is still nowhere near the level of the complexity
of the human experience. Spellcheckers are excellent now, but if you blindly
followed their rules, you could still end up with a garbled mess.
The same goes for standards compliance. It might help some
web designers to keep their code tidy and cross-browser compatible, but it
won’t stop them building a terrible websites with, for example, a confusing
structure, busy pages, jarring colours or misleading navigation.
And by the same token, some of the best websites out there
will NOT be standards compliant. You may wonder how this could be the case, but
the reason why is quite simple.
The Internet is Alive
The Internet, computing and coding are modern technologies
which are constantly moving, constantly updating and always changing,
improving. Organisations that have to set industry standards are slow, plodding
things.
With its priority on only approving technologies that are
completely robust, reliable and work in pretty much every context, W3C
standards compliance is about five years behind the cutting edge.
That means that if you stick to the standards, you greatly
reduce the options that are available to you.
Now, if your website is a community service website for the hard of
hearing, for example, you probably will want to make sure your website is as solid
and accessible as possible, and those with ancient computers aren’t going to
have trouble. Plus, you’re providing a service, so you don’t need to convince
anyone to visit your website.
However, if you’re running a high-fashion online clothing store,
sticking to the standards will frustrate your target visitors and give the
impression the company is ponderous and old fashioned, because the website
can’t do any of the little flourishes and quick responses to make their
experience sexy – because the technologies that do those things are too new to
have been approved yet.
Crossing the line
And to finish with the ‘failing’ point – next time you see
one of those buttons, try clicking on it. About 95% of the time, it come up
with a big red warning that says ‘ERRORS!’, often with many of them being
‘fatal’. The absurdity of including this button when the site doesn’t even pass
is beyond words.
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