Is your website mobile? Some UK Mobile statistics to make you sit up...

Mobile usage is just going up and up and up - and that's not for chatting on the phone. Mobile providers are increasingly finding users are using more data than calls or text messages, and billions of apps have been downloaded since Apple launched its first iPhone. There are even statistic showing that it's now common for people to be using their phone while simultaneously watching TV.

Here are some mobile statistics for your enjoyment:

• 92% of adults in the UK have a mobile phone
• An average of 153 text messages are sent per mobile phone subscriber
• 39% of people with a mobile use it to access the Internet
• In 2012 33 million adults accessed the Internet every day (more than double the figure from 2006)
• In 2012, 32% of adults accessed the Internet using a mobile phone every day.

(src:http://media.ofcom.org.uk/facts/ and http://www.ons.gov.uk/ons/rel/rdit2/internet-access---households-and-individuals/2012-part-2/stb-ia-2012part2.html)

Lost rankings? Musings on Google's latest antics and what they won't tell you

If you're in the web design industry, then you'll probably spend a lot of time gazing at your traffic statistics and trying to figure out how to push them up higher.

But of course, Google is extremely secretive about what it's up to, and rarely gives a straight answer. Which makes SEO a huge challenge.

This is not necessarily a bad thing - as there are plenty of people out there who are just trying to game the system, and will focus on box-checking, rather than trying to provide good quality content.

However, it can lead to a lot of sleepless nights and frustration for those of us who feel like we are doing everything right, but are still being tossed about like a dinghy in the Google storm.

With the algorithm changing so quickly and web designers trying to respond as swiftly as possible, it could simply be that the ground if shifting underneath you and you're getting overtaken because of what you're NOT doing.

Here are a couple of things that Google won't tell you, but we think will help your rankings, or harm them if you're not doing them:

Joining Google+

Google really want to get Google+ going. We've seen websites leap up several pages once they become linked to a Google+ profile. Having a Google+profile also means you can have a picture of your pretty face, or your company logo, accompanying your listing. As we know - images entice clicks. I'm sure if asked Google will deny that joining Google+ will have any more of an effect athn any other link, but... y'know.

Having some Google Adwords campaigns going

Exactly the same as with Google+, we believe we've seen some (unsubstantiated) evidence that having a Google Adwords account will have a positive affect on your natural listings as well as the actual paid clicks you receive. You can always set it up to be a minimal amount so it doesn't bankrupt you in the process.

In conclusion

So, in summary our conclusion is that we'd all better start dancing the Google dance. In many ways, Google is an incredible organisation that has provided us with some amazing products and innovations. Does this mean it's good that it essentially has the power of life and death over small businesses? Can't say we think so. However, as a small business, it's time to put on the tap shoes.

Website Versus Newspaper Adverts

As you might expect, as web designers, we’re going to be a bit biased when it comes to comparing the value of websites against newspaper adverts. But we’re going to have a go at explaining just why small businesses should focus their marketing budget on the web, rather than on print.

This is especially true when there is a very small budget available.

Your money gets you more ‘inches’

Print advertising is notoriously expensive. In a local paper, a tiny advert could cost you the same as a single page website and a full page advert will get you a whole website.

 In a full page print advert you’re limited to what you can get across. Your company name, what you do, contact details and hopefully a USP or special offer.

However, in a full website you could get far more information across, which builds trust and engages the customer. It can save you time by answering basic questions directly and avoiding people who aren’t really potential customers. You could include information about your company background, more detail about a range of services  and rates, provide several contact options, display testimonials and even offer free advice to show the potential customer you really know your onions.

Your money lasts longer

The main disadvantage of a print ad is its limited lifetime. Most publications are monthly, weekly or even daily. That means that means that time period has passed, that money is lost forever. However, a website is there indefinitely. If it’s designed well, the same website could serve a small business for many years. There is a small ongoing hosting cost, that that is usually going to cost about the same as the rent for a phone line.

Websites are more targeted

Even if you target your publication very closely (and most people don’t), you can’t be sure that the customers are in the market for your product at that time. And if you just use a local newspaper, the vast majority of the readers will have no interest in your product or service. However, a website appears exactly when people search for it – you can’ get much more targeted than that.

If you're thinking of getting a website designed in Leeds, or anywhere across the UK, then give us a call for a chat about your project. We're happy to give free advice and suggestions as well as quotes and proposals.

Web Design Contracts

There are a lot of web designers out there and the majority of them are sole traders, working alone from home offices. If you’re just starting out and finding your feet then the chances are you might not have a web design contract in place. But this is a risky omission.

Why a web designer needs a web design contract

Beginning web designers often shy away from having a web design contract because they don’t want to commit to particular things, because they’re not sure if they’ll be able to deliver. They may never have tried creating this or that feature or function, so they don’t want it in writing that they’re going to put it in.

But not having a contract means that it’s easy for clients to say that they assumed something would be done, and refuse to pay if it’s not added in. If everything’s in writing you can point out that a particular feature wasn’t specifically included. Of course, in most cases you’ll still ending up doing it to keep the client happy, but when it comes to the crunch at least you have a leg to stand on.

Why a web design client needs a contract

For pretty much the same reason as the web designer, the client benefits from having a written contract. That way, they can prove that an element or feature was included if the web designer is saying the project is complete, but they don’t believe it is.

What should a web design contract look like?

The good news is that the contract doesn’t have to be very complicated. Sure, if you can it’s best to get a professional lawyer to create you something, but people starting out in business rarely have the money to spend on that kind of thing.

One way is to find free template downloads of contracts that are available on the web. But you can simply create a word document with a list of the features that will be included, turn it into a PDF, and email it to the client. This forms a basic agreement.

Is email communication contractually binding?

Remember that email communications can form the basis of a contract or contract amendment, but only if you can prove that both parties have seen and agreed the details. In other words, if you send information to the other party but s/he never replies to that specifically, it is not legally binding. But if they reply to the email and confirm agreement, then it is.

Read about how much different websites cost - using a tortured transport analogy on our main web design site.

The most popular browsers May 2013 in a pie chart

Good to know more people are using Firefox than Internet Explorer these days, and it looks like Chrome is taking over the market! Google is becoming a bit of a frightening behemoth... not sure one company should have so much power...

Browser Display Statistics Infographic - trends in the most popular screen resolutions over the past ten years.

How to choose a web designer

Man, the web design market is saturated.

So if you’re looking to hire a web designer, it can be really difficult to figure out the genuine professionals from the amateurs. But the last thing you want to do is invest a lot of time and money and end up with something unfinished, or that you’re not happy with. Equally, you don’t want to pay over the odds, but you understand that if you pay peanuts, you’ll get monkeys.

 

Here are a few (hopefully impartial) tips on how to choose a web designer.

Get a recommendation

By far the best way to choose any service is to go with someone that someone you know and trust the judgement of recommends. If you have friends or colleagues who have had a website designed, then pick their brains. Were they happy with the service they got, and would they recommend who they used? Or did they choose based on price and live to regret it? Use their experiences to avoid repeating the same mistakes.

Get a few quotes

If you can’t get someone through a recommendation, then it’s worth getting a few quotes. This is not necessarily to find out the cheapest price (going with the cheapest option will almost always end in headaches and unexpected expenses down the line), but to get a sense of the service and quality of product they provide. Do they really listen to your needs and come up with a solution that fits? Or do they just send out a standard template email? How they deal with your enquiry is a good reflection of how they will work down the line.

Go with your gut

At the end of the day it’s about finding someone you can trust and work with long term. A website isn’t a one-off deal, it needs to keep working for years to come. So you need to choose someone who you think you’ll be happy building an ongoing relationship with. Good relationships develop into friendships and maintain high levels of trust and a feeling of security. This is well worth paying a little extra for.

If you'd like to learn how to write copy for your website homepage and how to improve your search engine optimisation, visit our site.

What is responsive web design?

Say responsive web design to a room full of designers and you’re liable to get a roomful of groans. So what is responsive web design and why is it such a nightmare?

So, what is responsive web design?

 

Responsive web design means making websites which change according to the device the user is using. For example, a website can detect if it’s being viewed on a mobile device and display a layout which has been designed accordingly.

Responsive web design will avoid the need for scrolling, zooming and resizing by the user.

And why is it such a nightmare?

The reason it’s such a nightmare is that the number of devices and technologies are constantly changing, so it’s almost impossible to create something that works across all platforms. Creating a design that works elegantly across various browsers, screen sizes and resolutions and takes advantage of the latest sexy, slick scripts but doesn’t break on clunky ancient machines can eat up days and weeks.

So, should we be using it or not?

My answer to almost any question like this is – it depends. It depends on the budget, and therefore time available for the project, and how serious it is. In an ideal world you’ll have enough time to make the perfect website that will work across all platforms (until tomorrow, when another one comes out). However, if the client’s budget is too tight, then you have to compromise.

For more advice about basic legal requirements for websites and SEO, check out our resource bank.

Static Versus Dynamic Page Width

There's a lot of talk these days about responsive web design, and whether to have a dynamic or static page width is one of the most basic ways a website can respond to a user's browser.

In case you're not sure what these terms mean, a static, or fixed, page width is one which is set to a definite number of pixels (or centimetres), and doesn't change, regardless of whether it's being viewed on a small monitor or a large one. A dynamic (or as I like to call them - stretchy) page width is one that stretches to fit the available space.

Advantages of a fixed page width

The main advanatge of a fixed page width is that you have more control over the layout of the page, and can be sure how it will look across different browser and resolutions. It means that you don't end up with unexpected dead whitespace and you can be sure which elements will line up with each other.

Disadvantages of fixed page width

The biggest problem is choosing the optimum width. This is about balancing the needs of users with small screens with those who have huge monitors. If you choose a width that is too big, then users on smaller screens will only be able to view some of the site and will have to use the extremely annoying horizontal scroll in order to see the sides. However, if you choose a width that is too narrow, then users on big screens will have large areas of empty space on either side, and the website will look silly perched in the middle.

Advantages of dynamic or stretchy width

By keeping your width dynamic each user will have most of the available space used up, without losing anything off the edges.

Disadvantages of dynamic or stretchy width

If the width is constantly changing, then it means that the page elements will be moving around and you have little control over the balance of the page and how the elements relate to each other. Also, if the main text is in a stretchy area, then it may end up being very wide - which is known to be more difficult to read than columns. It is possible to do lots of clever things to ensure different parts of the page stretch in proportion to each other - but this is a lot more effort.

If you're looking for web design in Leeds, or want to learn more about good and bad web design, visit our website.

Why we insist on hosting our websites (to begin with)

We offer managed hosting services with all our websites, because we care about the long term performance of our products and about making a meaningful difference to our clients' businesses.

However, sometimes potential clients look at the budget options that are available online and wonder why we aren't matching those prices. Other times, they want to know if they can use us to make the website, but then move over to cheap hosting to reduce ongoing costs. Some people (heaven forbid) might even suspect that we're simply trying to squeeze as much money out of them as possible. This simply isn't how we do business.

Here's the real reason:

Why we don't complete on price when it comes to hosting

We don't complete on price, because it would mean making huge sacrifices in quality and service, which would result in poor performance and unhappy clients (or going bust - resulting in unhappy us).

A good technological platform with robust backups and redundancy to make sure the website loads quickly and never goes down takes investment, and that costs money. On top of that, we want to make sure our staff are available and have time to deal with each client's query patiently and properly.

We believe that our prices are extremely reasonable when you consider the level of high quality hardware, software and genuine personal service we provide.

Why we won't put our websites on other hosts

In the past we have agreed to make websites and then host them on other servers, but we no longer allow this, because of the headaches that have arisen for both us and our clients.

The problem is that cheap hosts are cheap for a reason. These companies usually sacrifice quality of hardware and software and customer service, in order to drive their prices to the absolute minimum. This means that servers are unreliable and overloaded, meaning the clients' website runs slowly and may frequently dissappear altogether.

It also means that the customer service is impossible to get hold of, unskilled and in such a rush they simply send autoreplies without finding out about the problem properly. This wastes a great deal of time and contributes to high blood pressure and hair loss (not clinically proven).


When this happens, the client comes back to us, and it's our word against their that the poor website performance is all about the host, and nothing to do with our work - which would have worked great if we were hosting it. And because we're soft, we often end up sorting out these problems where the cheap host refuses too.

What do you mean 'to begin with'?

The reasons stated above are why we insist on hosting our websites - not because we're trying to squeeze as much money as possible out of our clients - and to prove it, we DO allow clients to move, but only after we've proven the quality of the website on our hosting and support platforms first.

If, after this has been proven a client still feels they wish to move away, then they can - at their own risk...

If you're thinking of getting a website designed in Leeds, or anywhere across the UK, then give us a call for a chat about your project. We're happy to give free advice and suggestions as well as quotes and proposals.

Or if you need help with your computer - anything from fixing a broken laptop to maintaining a snappy response, then check out our associates, who offer great IT Support Services, from their base in Guildford.

A Dummy's Guide to Web Hosting

We offer managed web hosting as standard with all our websites, because all websites need hosting, and it's a critical part of having an effective, reliable website.

But quite often clients who don't work with technology have no idea what web hosting is, or why they need it. We try our best to explain everything in terms that every one can understand, because a client who is confident that they know what's going on and are in control of the process, is a happy client.

This article aims to explain what web hosting is in very basic terms so that everyone can understand the principles. We don't go into the nitty gritty technical details, so it's not quite as simple as we make out - but it's as much as most people need to know.

So.

What is web hosting and why do you need it if you have a website?

A website is essentially a collection of files, including code files and images. These files need to be stored somewhere. You could keep them on your computer, but then your website would dissappear every time your turned your computer off, and if your internet connection wasn't very powerful, your website might appear unreliable to visitors. Also, whenever someone wanted to view your website, they would be using up your personal intenet connection.

So, instead of having websites live on home computers, there are huge computers which are dedicated to being homes for websites - and these are called servers. Servers are usually very powerful and are never turned off.

Having your computer live on one of these computers is called 'hosting'. Your 'host' is the supplier of the space on the server.

If you found this article helpful and want to learn more about web design and SEO, then have a look at our resource bank.

If you're looking for IT Support services for business or home, then try Unigold 2000.

Don't obsess over your stats

If you have a website, then you should have stats for it - your web designer will probably have provided them for you.

There are lots of different programs out there that will give you web statistics, and many are free. One of the most popular is Google Analytics, because it means going right to the source and (in theory) getting the best data. Also, because of Google's humungous budget, Analytics has a lot of fancy graphics and functionality.

 

The kind of data you get can be anything from how many visitors your site gets to what time of day they came, how long they stayed, which pages they visited and in what order, what country they're in, how they came across your site and much, much more.

It's important to check out your stats and keep and eye on them, because the information can be used to fine tune your site and gauge performance.

However, it's easy to become obsessed with these numbers. This is bad idea for several reasons. First of all, traffic doesn't directly translate into sales. Revenue and profit are much more important - if you have millions of visitors, but no sales, then you have nothing.

Secondly, while you're analysing your stats, you are not spending time on more important things, such as running or promoting your business.

Finally, if you're looking too closely at your stats in an attempt to increase traffic, then the chances are you'll start being tempted to 'game' the system by tweaking, rather than focussing on just creating quality and value for your customers. As Google is constantly updating their algorithm and trying to make it even better at returning good results, SEO work based on complicated link text targetting, keyword density and the like is going to be fragile and could come tumbling down at any moment. Whereas, good quality content is robust and should stand the test of time.

Sentiva offer web design services in Leeds.

Top 5 Tips for beginning web designers

Here are our top five tips for web designers who are just starting out:

Keep it Simple

It can be tempting to put something in just because you can, not because it's right. This tends to lead to animated gifs, flash banners, scrolling marquee tags, loads of different fonts and basically a horrible mess that is a confusing turn off for visitors. Try to avoid including anything that doesn't have a clear purpose, and keep the design clean and simple.

Check the website on a range of browsers

Firefox, Internet Explorer, Safari and  Chrome all interpret code is slightly different ways and it's worth checking your design on each of them to make sure nothing breaks. These days lots of people use mobiles to view websites as well, so check its not impossible on a smaller screen.

Focus on the visitor

Your starting point should be what the visitor wants, not what you want to tell them. This means being careful about using jargon or any terms or concepts they might not understand, and thinking about their objectives and how they might move around your site.

Make sure the structure and navigation is clear and consistent

The main navigation should be identical on every page, and ideally every page should be able to be reached from the main navigation. If there are a lot of pages, then use dropdowns. The exception is if you have large resource banks or ecommerce stores with hundreds of pages, but in this case consistency and clarity is even more important.

Don't have autoplaying music

This is one of the biggest turn-offs for visitors, who might be browsing at work, or at the very least might be playing their own music, which yours will conflict with.

For more advice about good and bad web design and SEO, check out our resource bank.

If you're looking to hire a web designer - click here.

Don't be the invisible person on your own website

One of the biggest mistakes you can make is to pay a lot of money for a website but then hide your contact details away.

This is a shortened version of the full article about making sure your contact details are clear, which you can read here.

Your phone number should be a clear beacon, immediately visible above the fold (preferably at the top of the page) in large font that can be read even by those who are partially sighted. Especially by those who are partially sighted. They are the ones who need it most as they will find it frustrating to browse the website.

You should offer an email address and get a decent junk mail filter to deal with the spam that is inevitable from publishing an email address on the internet. You can also take steps to obfuscate your email address from robot crawlers. Not offering an email address because you're afraid of spam is like slamming your door in people's faces. Not good.

And you should also have an enquiry form on the contact page (or even at the side of all pages), as some people prefer having the guidance of little boxes to fill in, because they don't want to expend the brain power involved in composing an email from scratch. And who are you to argue?

And finally, you could offer an online chat service but you need to be careful with this or it could do more harm than good. If it's constantly unavailable, or if the people take ages to reply (possibly because they're trying to deal with too many chats at the same time) and leave your customer sitting around twiddling their thumbs waiting for a response, or if your customer service agents are impolite or abrupt, then your customers will be turned off.

By utilising all these methods (effectively), you give people every option they could desire and reduce the likelihood of them getting turned off and heading to one of your competitors instead.

If you liked this blog post, you might like to read our article on Five elements of great web design or web design and colour.

Sentiva web design make websites, software and mobile apps.

Basic intro to cascading style sheets

What are Cascading Style Sheets or CSS?

A cascading style sheet is a document which is part of any modern website. As a normal user, you won’t see it directly as you browse the website, but you will definitely see its effects.

The style sheet gives design direction to the website elements, telling it what colours, fonts and sizes to use, where to put various elements, and hundreds of other visual elements.

By using a style sheet to contain this information it means we don’t have to specify these things on each of the individual pages – which would lead to a lot of repeated code and a nightmare if we ever wanted to change – say – the background colour.

By swapping out one style sheet for another, you can completely change the look of a website so as to make it unrecognisable.

There are various ‘standard’ tags you can use in style sheets which will work in any website at all, but if you find that too limiting you can also make up your own brand new ‘classes’ and ‘ids’ which you can apply willy-nilly wherever you like.

Because you may have elements nested within each other, they may end up with multiple styles applying to the same item – for example, a paragraph of text. This is where the ‘cascading’ bit comes in. CSS sheets have priority and the closer to the element, or alternatively, the lower down the sheet, the high priority it will be.

Cascading Style Sheets will make even the most basic website easier to work with and more elegant and at the top end of the scale they can be used to make smart, responsive websites that do all kinds of clever things.

If you want to learn more about cascading style sheets and have a more detailed and at the same time straightforward explanation of exactly the role they play and why they’re so awesome go and read the full article on cascading style sheets.

If you’ve found this article useful you might want to check out our resource bank, which includes articles about why you shouldn’to utsource your web design to India, whether you should put music on yoursite (No! A thousand times no!), all about web hosting – and, you’ve guessed it – much more.

Why I won't consider advertising in a magazine - online or hard copy

Recently a sneaky media salesman managed to get past my call screening by pretending to be a customer looking for an ecommerce website. Of course, as soon as he had me on the phone, I was subjected to a drawn out sales pitch, with prices being slashed before I could even say 'I'm not interested'.

The experience inspired me to write an article explaining why I don't consider this kind of advertising anymore.

They are often scams

Now, of course not all traditional media advertising is a scam, and I don't mean to cast aspersions on those who run a genuine business. But I've been caught out too many times by con artists posing as genuine industry magazines and selling advertising space. When you receive your copy of the magazine, it's immediately obvious that it's simply pages and pages of adverts, with no actual content - and is nothing anybody would ever read. They are also indifferent to getting the adverts right, with badly colour logo, incorrectly placed images and embarrasingly shoddy work.

It's just so ineffecient

Particularly with printed newspapers which are delivered to people's homes whether they like it or not, the large 'distribution' figures that media sales people quote become meaningless very quickly. Just because you've shoved something in someone's door, doesn't mean they are going to look at it. Furthermore, how many of the people who do read it will actually be your target market? Probably very few - unless you're selling bread or milk.

It's so expensive

Even small adverts start in the hundreds of pounds, and they only last a few weeks, if that. You can get a full blown website and a decent SEO campaign for the cost of a single page advert in most publications - and the website will last forever(ish) - as well as being better targeted to customers who are actually looking for your services (see efficiency comments above).

Of course it's possible I just don't know how to use magazine advertising properly, and I'm sure it myst work for some companies. But you know what I do know? Web design and SEO. So, I'll concentrate on what I'm good at, and that's where I can guarantee I'll get fresh leads on a regular basis.

Will PayPerClick make money for your business?

Like most things, there's no clear and straightforward answer to this question - it depends on a lot of factors.

For those of you that aren't sure what PayPerClick (PPC) is, it's basically where you pay Google for particular positions in the listings. These are kept separate from the (sacred) natural listings, which you can't buy a position in, no way, no how. For a more detailed explanation of what PPC is and how it works, read our article.

In fact, you don't actually pay to be displayed in the position, you only pay when someone clicks the link and goes to have a look at your site. Just hanging out there (or getting the 'impression' to give it its technical term) is free. So you pay for each click. Pay per click. Get it?

We've found PPC to be one of the most effective forms of marketing we've undertaken - the others being newspaper adverts, radio adverts, flyers mailouts and highly targeted mailshots. Having said that we're not professional marketers, so it may be that we just didn't carry out the other campaigns as well as we could.

The reason it's so effective is because you really are only paying for people who are interested in your products (unlike the newspaper, where there are all kinds of people who will see your adverts, most of whom aren't your target market).

Whether it's going to make money for your business or not depends on how competitive your target key phrases are, how niche your products and services are and how well you design your campaigns. However, it's fairly easy to test the water, so it's probably worth a try.

If you'd like to learn more about having an effective website and how to improve your search engine optimisation, visit our site.

Sentiva is a web design company serving Leeds and Reading.

Using Colour in Web Design

Choice of colour is very important in web design and will strongly effect how your website comes across, including everything from how professional it looks to the kind of personality the visitors project onto your company.

Please note that this is a shorter version of the full article on colour in web design, which you can read here.

Human beings are designed to have strong emotional responses to colour, this helps us identify things that are safe and dangerous, as well as a range of other more subtle aspects. The problem is that different colours have different representations and associations in different countries, for example white means pure in the West, but death in China. See a list of common colours and associations here.
If you use too many colours, then the website will come across as busy and tiring to look at, so it's a good idea to stick to a small range of colours that match your brand and the impression you want to give.

Contrast is an important factor. If contrast is too strong than it will give a garish impression, however, if contrast is not strong enough then it will make it difficult to read and will affect accessibility.

Colour can also be used very effectively in calls to action. You can make buttons leap out from the page and draw the eye, encouraging clicking and further desired behaviour from your visitor.

You can read loads more articles about good and bad web design in our web design and SEO resource bank.

Or, if you're looking for web design in and around Leeds, find out more about our web design services.

The web design process

There are probably lots of different ways to get from idea to finished website, but here is a brief guide to the process we follow when building a new website. Or see a nifty infographic of the web design process here.

In this article we're thinking about a small business website, of between four to ten pages. The process would be different for an ecommerce or database driven website.

Research

We would start by researching the business and industry. That would include talking to the business owner and relevant staff and looking into the competitors and target market. The depth of research would depend on the budget and therefore time available to be dedicated to the project.

Design

Once we've got all the ideas bubbling around in our heads, we'll start on the concept design. We wouldn't start coding that this stage - but we'd start to pin down colourschemes, layouts, where the call to action buttons will be and what sort of imagery will be used.

Build 

When the concept is perfect and reflects accurately the vision of the client, then we would start coding the site. This involves making a master page and the sub pages in a development area. Using modern html, css and .NET coding techniques and master pages make the website leaner, and it's much easier to make changes.

Content

Now we have a skeleton which is ready to have some flesh put on it - i.e. content. Unless they have requested content generation services, content is usually supplied by the client. Photos are either supplied by the client or we use stock photo banks.

Finalisation

The client is able to view the website in a development area with all the content in place, and they can log in to make changes and get the hang of how everything works. Once they agree that everything is perfect and they give us the nod, we will complete the finalisation of the site. This includes adding the meta-data and on page SEO and checking all domain names, email addresses and related configuration is set up.

Launch

Usually the most exciting part for the client! The website takes its first steps in the real world. It's a busy time for us and we go through our launch procedure, including submission to search engines, hooking up to Google analytics, testing emails and web forms and much more.

Maintenance

When the website goes live we monitor it regularly, and make tweaks where we think it will improve the performance. We will also carry out basic SEO work as standard, including submission to directories.

If you want to find out more about Sentiva web design Leeds, click here.